A network branch began appearing separately in AI search

Diagnosis

• Questions about the brand mixed information from the main office and other branches, including addresses, directors, and care areas.
• Branch blog posts were similar to head-office material, making branch-specific evidence difficult to identify.
• For local queries, the branch also competed with other Korean medicine clinics in the area.

Work carried out

1. Standardized the branch name as “brand name + Busan Seomyeon branch” and aligned its address, phone, hours, and director across the branch website page, Naver Place, and Google Business Profile.
2. Created branch-specific content around the female director’s care philosophy and the branch’s focus areas supplied in the case, including fertility and pregnancy preparation, consultations alongside IVF, PCOS, and menstrual conditions.
3. Kept shared brand information on head-office channels and shaped branch blog posts around local questions and branch-specific care experience to avoid duplicating head-office content.
4. Built a query map pairing local terms with care topics.
5. Repeated consistent location and access information, including that the branch is near Seomyeon Station Exit 1.
6. Applied MedicalClinic Schema to the branch page and stated its relationship to the parent organization.

The branch name was generalized in line with the anonymized source material.