Patients arrived already familiar with the clinic and its care

Diagnosis

• Consultation staff repeatedly answered the same questions about treatment order, duration, and the way costs are explained, which made consultations longer.
• In AI answers, these questions were being filled with information about other clinics.

Work carried out

1. Interviewed the director and consultation staff to identify recurring questions, then organized the website, blog, and review information with GEO in mind.
2. Created decision-stage content describing the care sequence, treatment duration, number of visits, and the principle that costs are explained after examination.
3. Published a first-person column on the director’s care principles and approach to explaining treatment.
4. Improved the consultation path by linking article-end calls to action to consultation booking and the Kakao channel.
5. Recorded whether visitors had learned about the clinic in advance and monitored changes in consultation time as qualitative measures.

The clinic name was anonymized in the supplied material.