Brand Marketing Strategy Lab 브랜드전략연구소
Official information and reputationHospital GEO case

Reputation shifted through GEO

Instead of removing reviews or arranging review writing, the clinic traced recurring concerns and strengthened its official information to address AI answers.
Client
Gyeonggi-based orthopedic clinic
Reputation shifted through GEO 프로젝트 대표 이미지

Diagnosis

  • When asked about the clinic, AI answers relied on negative reviews about waiting times and insufficient explanations.
  • There was little care information on official channels, leaving reviews as the main available evidence.

Work carried out

  1. Traced the sources cited in AI answers and grouped recurring complaint themes.
  2. Reported repeated concerns, such as waiting times, to the clinic and organized improvement items together.
  3. Prepared factual, sincere responses to existing reviews; no review-removal requests or writing service was used.
  4. Published official information on clinicians, care processes, examination and treatment steps, and common concerns.
  5. Aligned clinic information across the website, Naver Place, and Google Business Profile.

The key was not deleting reviews, but building official evidence and responding to feedback. The clinic name was anonymized in the supplied material.

핵심 성과와 실무 작업

Two months after the work, AI answers to the same question set had all shifted to positive assessments.

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