Multilingual marketing for international patient outreach became possible

Diagnosis

The existing foreign-language pages were largely machine-translated Korean copy and did not match the questions prospective patients actually ask.

Work carried out

1. Researched interests by language group, including English, Chinese, and Japanese. Supplied example topics included recovery time, return travel, interpreter availability, and accommodation connections.
2. Wrote localized rather than literal translations, with question-led H2s and direct answers tailored to each language group.
3. Organized hreflang, language-specific Schema (inLanguage), and language-specific URL structures.
4. Prepared language-specific FAQs on consultation steps, booking, and travel schedules.
5. Set up monthly re-measurement of AI answers using question sets in each language.

The clinic name was anonymized in the supplied material.